ost of the domesticated primates of Terra did not know they were primates. They thought they were something apart from and "superior" to the rest of the planet.... Benny had actually read Darwin once, in college a long time ago, and had heard of sciences like ethology and ecology, but the facts of evolution had never really registered on him. He never thought of himself as a primate. He never realized his friends and associates were primates. Above all, he never understood that the alpha males of Unistat were typical leaders of primate bands. As a result of this inability to see the obvious, Benny was constantly alarmed and terrified by the behavior of himself, his friends and associates and especially the alpha males of the pack. Since he didn't know it was ordinary primate behavior, it seemed just awful to him.

-- from Robert Anton Wilson's Schroedinger's Cat Trilogy